Il Bikini’s website was designed to tell the story of and enhance one of the most iconic destinations on the Sorrento Coast, turning navigation into a natural extension of the experience shaped by the sea, events and Mediterranean lifestyle.

The page structure, the content hierarchy and the organisation of the sections were developed to guide users through the beach club, events, restaurant and reservations, while maintaining a browsing experience that is simple, clear and immediate.

The project combines visual identity, digital strategy and SEO optimisation, with focused work on the content structure, on organic search related to tourism and events, and on strengthening the venue’s online presence.

Particular attention was given to site performance, loading speed and mobile usability, all essential elements for an audience that often discovers and books directly from a smartphone.

Project, digital strategy, SEO and technical development by Desiree Catani and Matteo Morreale.